Jakarta – Almost all the boys love toy cars. Who would have thought that nearly all wooden toy cars that are sold in the markets of Jakarta, is the result of handicraft factory UD Glad Son of Mr. Marsa’ad.
“I started this business in 1977. Originally a fad because my previous job bankrupt,” said detikFinance Marsa’ad when met at his shop, Kalibata, Jakarta, Sunday (03/08/2008).
57-year-old inspiration comes from his desire to make an effort to please the kids.
“I thought, who does not like toy cars,” said Marsa’ad.
With a modest capital, entrepreneurs whose real name is Omar is starting to open this business. He then worked with landowners in the Sky View to open a store there.
“So I was working with landowners. He provided land, my products. Distribution system with the results,” said Marsa’ad.
This toy factory located in Karawang. The manufacturer was not a big factory with advanced technology, but a cottage industry factories.
“So in Karawang, I apply a bulk messaging system at home factories there,” said Marsa’ad.
Bulk messaging system is Marsa’ad is purchasing system based on the unit, and the payment is made based on the number of units made. In modern terminology, the system outright Marsa’ad pack style is similar to the system of outsourcing.
“Because if we are using the system pay a bit troublesome. Again if they are lazy, the results of the unit a bit, I still have to pay them,” said Marsa’ad.
Integrated production mechanism is not retained by Marsa’ad for 30 years. Along the way, apparently by a mechanism like that, sir effort Marsa’ad never experienced the glory.
“The number of craftsmen we’ve reached 200 people. When the production very much at all, even exported to the Netherlands, Germany, Australia and Japan,” said Marsa’ad.
When it was the style of pack Marsa’ad craft products are sold in various cities in Indonesia such as Jakarta, Bogor, Tangerang, Palembang, Cirebon to Semarang.
“Even now, the actual demand is still very high, but we can not meet because our craftsmen now numbers only 40 puppets,” said Marsa’ad.
According to Mr. Marsa’ad, economic conditions became the main factor that led to the shrinking amount of factory labor. If the first UD Happy Child is able to produce 37 types of cars, now reduced by half to 18 types only.
Depreciation amount also cut production craftsman toy cars to a maximum of 500 units a month.
“In fact, the Dutch or German for example, they usually ask for 200 units once per country,” said Marsa’ad.
Labor issues apparently quite hamper business development Marsa’ad pack. Not factory integrated system that has been running for 30 years has been questioned by Marsa’ad pack.
“In these circumstances, I think to make a factory. However large enough capital around USD 300-500 million. Equity is to buy the warehouse, mesian and forth,” said Marsa’ad.
Had an integrated plant is realized, of course labor issues can be controlled. Moreover, according to Mr. Marsa’ad, in terms of the number of very high demand, so the future prospects of this business is not a thing to worry about.
“The proof, in the middle of the fuel price hike like this, when we raise prices, demand has not diminished,” said Marsa’ad.
Currently selling price pack Marsa’ad between Rp 35 thousand to Rp 175 thousand per unit. Required capital ranging from Rp 23 thousand to Rp 125 thousand per unit.
“But to make the factory, we hit the capital. Want to submit to the bank, but we do not have collateral. Moreover, banks also do not believe in this effort,” said Marsa’ad.
Even though it has still been a dream factory, but he hopes to realize her dream someday, either with their own capital as well as working with external financiers.